HOW IMPORTANT IS BLOGGING TO A BUSINESS?
When talking about success of business, one question is sometimes asked, how important is blogging to a business? Despite of the nature & size of your business, blogging is important. Whether you have small or large business or holding multinational company, it is integral for your online content-marketing strategy.
Reasons for this are;
- It drives traffic towards your website
- It increases SEO and SERP
- In positions brand as industry leader
- It develops better relationship with customers
IT DRIVES TRAFFIC TOWARDS YOUR WEBSITE
Blog provides an opportunity for creating customer relevant content. It is the marketing tool to drive website traffic. Due to its importance, it should be made a foundation for social-media platforms. You may have business on Facebook, Pintetest, and Twitter, Linkdin or any other social media site. Link posting with related visuals of blog articles for social sites gives a way to social followers to click. Post on bound-links in the blog articles drives traffic towards specific website landing pages.
IT INCREASES SEO AND SERP
It increases SEO. Regular blogging for your business, product, customer or industry naturally increases business reputation.
IT POSITIONS BRAND AS INDUSTRY LEADER
Company`s reputation as market leader is best demonstrated by well-written articles. Posting of resonating topics markets business skills. Your customers become aware of your products & services through these articles. The more well versed you show about your filed, more customers` trust is developed.
Develop better customer relationships:
Blog writing deepens customer connection. Direct website connection enables clients to obtain information about product or business at home. Consumers like and appreciate information from manufacturers. Responding & interacting with customers builds deep relationship.